A premium casino and sportsbook product built on proven infrastructure, a battle-tested content engine, and a team that knows how to turn audiences into players.
This isn't a theoretical pitch. Both teams have already built and launched in this space. The playbook is tested, not proposed.
HYPR has already done this. Kirgo Casino launched using the same playbook — creator network, content engine, and affiliate strategy built from scratch. The results proved the model works.
Wageroo is built on a split of specialisation. HYPR owns brand, audience, and growth. LuckyBet owns the product, licensing, and backend. Both teams do what they're best at.
The Wageroo logomark is built for flexibility across digital, social, and broadcast contexts. The kangaroo silhouette nods to Australian origin without being kitsch — it works as a standalone icon on dark and light surfaces alike.
Energetic, distinctive, and already in motion. The name is action-oriented, memorable, and has strong brand potential for a crypto-forward casino and sportsbook. Domain and social handles under review.
Silks references horse racing heritage — premium, historical, and deeply associated with betting. Works for a brand that wants to own the sportsbook side with gravitas.
Strong, masculine, short. Sire carries authority without being aggressive. Works across casino and racing. Easy to own visually.
Polished and premium. Gild implies wealth, quality, and exclusivity. Works for a high-roller positioning. Shorter and cleaner than Wageroo.
Bold and authoritative. Sovereign positions the brand at the top of the market. Better suited if the product is going after a premium, high-deposit segment.
The plan is sequenced for a reason. Phase 1 builds the foundation. Phase 2 turns it on. Phase 3 compounds what works. Nothing gets skipped.
Full brand system including logo suite, colour palette, typography, tone of voice guide, and visual identity standards. Delivered as a brandable asset pack for all platforms.
LuckyBet deploys the white-label platform. HYPR owns the front-end design, UX, and content strategy. Site goes live with full registration, deposit, and game access.
10–20 hand-picked creators onboarded across casino and sportsbook niches. Briefs delivered, content calendar set, first content live within 30 days of onboarding.
Social strategy and content calendar across TikTok, Instagram, X and YouTube Shorts. Mix of organic and creator-amplified content. Posting begins in Month 1.
HYPR builds the outreach and activation strategy. Wageroo team provides the existing player database. First VIP outreach sequence designed and deployed.
Dashboard and weekly reporting cadence agreed. All KPIs tracked from Day 1. Monthly reviews with HYPR and LuckyBet stakeholders.
Front-loaded to generate momentum, with Month 2 optimised against Month 1 learnings.
| Channel | Allocation | Notes |
|---|---|---|
| Creator Content | 35% | Long-form and short-form across key platforms |
| Paid Social | 25% | Meta and TikTok, retargeting + prospecting |
| Affiliate Network | 20% | Performance-based, CPA model |
| Display and Programmatic | 10% | Brand awareness layer |
| VIP and Database Activation | 10% | Direct outreach and incentives |
| Timing | Activity |
|---|---|
| Day 1 | Platform live. Creator content drops. Email to existing database. |
| Days 2–4 | Creator follow-up content. Paid social goes live. PR hit if applicable. |
| Days 5–7 | Performance review. Budget reallocation if needed. VIP outreach begins. |
| Week 2 | Creator Wave 2 content. Affiliate reporting. CRM sequences activated. |
| Weeks 3–4 | Full cadence. Weekly optimisation. Month 1 report prepared. |
Creator plays live on the platform. Raw, authentic, high-engagement.
Platform tour, game highlights, sign-up flow. Trust-building format.
Short-form highlights. Designed for TikTok and Instagram Reels virality.
Creator-led challenges with community participation. Drives interaction.
Phase 2 only activates once all Phase 1 deliverables are confirmed complete. No acquisition spend begins without a fully functional platform and live content engine.
Move beyond acquisition. Automated lifecycle sequences, re-engagement flows, and personalised bonus logic for player segments. Churn reduction becomes the primary lever.
Elevate top creators to long-term brand ambassadors. Structured contracts, exclusivity deals, and brand co-creation. Move from content-for-hire to genuine brand partnership.
Explore sports team partnerships, event sponsorships, and broadcast integrations. Builds credibility outside the traditional affiliate and creator ecosystem.
Phase 3 is where Wageroo transitions from a launch brand to a market player. The creator and content engine keeps running, but CRM and retention now carry more of the revenue weight. The brand starts to compound — every player acquired in Phase 2 is worth more in Phase 3 because the retention infrastructure is in place.
Outputs
Product
Joint
This structure is designed to eliminate overlap and ensure accountability. Every deliverable has a clear owner. If scope changes, both parties agree in writing before work begins.
| Metric | Owner |
|---|---|
| Monthly new registrations | HYPR |
| Cost per acquisition (CPA) | HYPR |
| Creator content views and reach | HYPR |
| Social follower growth | HYPR |
| Paid social ROAS | HYPR |
| Affiliate-driven registrations | LuckyBet |
| Platform conversion rate (visit to deposit) | LuckyBet |
| App downloads (if applicable) | LuckyBet |
| Metric | Owner |
|---|---|
| Month-2 player retention rate | LuckyBet |
| Average revenue per user (ARPU) | LuckyBet |
| Gross gaming revenue (GGR) | LuckyBet |
| VIP player count and contribution | Shared |
| Email and CRM open/conversion rates | HYPR |
KPIs are reviewed weekly at the operational level and monthly at the strategic level. Targets are agreed before Phase 2 begins and adjusted based on Phase 1 learnings.
All fees are for HYPR's scope only. LuckyBet platform fees, media spend, creator fees, and affiliate payouts are separate line items. A detailed cost breakdown will be provided on request.
Wageroo or alternative confirmed. Domain and social handles secured. Brand direction locked.
HYPR scope of work agreed. Fees confirmed. Phase 1 deliverables and timeline locked.
Agreements signed by all parties. Deposit or first payment processed. Kick-off date confirmed.
HYPR and LuckyBet begin work simultaneously. Brand brief issued. Platform deployment begins.